"How to Turn Your Traffic Into Red Hot Money-Making Transactions."

Dear Marketer,

Do you need more business? More sales? More leads? Do you want a better image to promote your brand? I can help.

You may or may not know me. But if you have received some mighty impressive direct mail over the years and responded to it, chances are you’ve read my work. If you’ve seen some compelling Web sites that made you want to buy, you’ve probably run into my work. If you’ve heard radio commercials that made you pick up the phone and call the advertiser for more information, you’ve heard my radio commercials.

In fact, if you've been around the Internet any time at all and you read articles to help you in your marketing, you've probably seen my name or heard something about me.

Just pop my name in Google and you'll find me everywhere. Why do I say all this? Simply because you need to know who I am in case we decide to work together.

I’m Susanna Hutcheson. I’ve had some 40 years of experience in direct marketing. I started out as a freelance business writer. I wrote mostly for sales-related magazines, many of which are still online today.

Then I went into the newspaper business. I’ve been on staff of a number of newspapers, been the editor of two and I’ve owned one newspaper.

Then I got into copywriting.

I was one of the first copywriters to use the Internet for marketing. I started making money for my clients and myself online long before there was even a Web browser! I started out on CompuServe. You may or may not even remember that old service. But it was one of the first, if not the first.

What I Can Do For You.

Okay. Enough about me. Let’s talk about you. Marketing has made major advances. It’s no longer a place for amateurs. It’s big league time. Yes, five, ten years ago, you could be equal to anyone online just by putting up a decent Web site. That's not true anymore.

Now you have to be spectacular! Now your sales copy has to sizzle and sing. It has to make people want to do business with you and not click on to the next marketer who offers the same widget or a similar service.

You must stand out. You must cut through that awful clutter that’s on the Web today. With millions of Web sites, you are in parity with everyone else. So you have to put a stop to that now! It’s either that or go into meltdown --- failure.

I don’t just write sales copy. I help you to become successful. I have a staff of motivational experts who help me by providing in-depth research. We dig deep and discover just exactly what will make your particular target audience buy.

Do You Want the Copywriter Who Helps the Successful Advertisers?

I have Fortune 500 clients and I have clients who are one-person shows. If you want the best, you’re at the right place. Yes, all copywriters and marketing consultants say that. But I prove it. Every day. I have a record of accomplishment. You can’t be in business four decades without something to show for it.

For instance, I wrote sales material for Southwestern Bell that got them a ton of new business. I wrote copy for Sears that brought customers into their tire stores by the droves. I wrote an advertorial for The National Paint and Coatings Association that helped them build brand. I wrote an advertorial for The James Ray Door Company that got them lots of business and brand awareness. I wrote an advertorial for the Credit Union of America that helped them get new members when the mortgage rate was 10.8% and rising. I wrote a magazine advertorial for Western Kansas Express that helped them build brand at a low point in their business. And on and on.

Am I bragging? No. It ain’t braggin' if you’ve done it!

I’m Very Selective in Who I’ll Help With Their Marketing.

Unlike many copywriters and marketing consultants, I do not have to work. I have made my fortune and I’m comfortable. But I love my work. And I will help a few select people to accomplish their dreams and meet their goals. However, I have some rules of the road.

I’ll only accept one client every month or so. I do have junior copywriters and associates who can handle some overflow if you don’t care who writes your sales material. I supervise all work that goes out of my office under my company’s name, of course.

You want results. And that’s what you’ll get.

But I will only help people who have a viable product or service that can be marketed effectively. Good copy won’t sell a bad product or service.

What You’ll Get

You will, of course, get the finest copywriting available anywhere. But you’ll get more. Some of what you get includes:

And much more!

Some of the above won't apply to your project. But they are options available to all clients who have need of them.

For example, if you have me write a traditional print sales letter, I’ll format it and use the typestyle and size that’s most effective. This is called a rough or rough layout. You can take it to your printer and they’ll know exactly what to do with it.

If it’s online copy, I may use your current template and drop your new sales copy into it so you’ll see what it will look like. I’ll work with you on graphics, boxes, bullets and other items. I want to make sure your copy works.

Turnaround Time

Turnaround time varies. But generally I like to have 4 to 6 weeks to complete your sales copy. My schedule fills up fast. Since I accept only a few clients, I need to get everything I ask of you in a timely fashion.

I can do critiques faster.

I also offer a rush service. There is a 50% surcharge for that.

I generally don’t guarantee to have your copy by a certain time. I need whatever time I need. So you're well advised to get your project in the queue. Once I finish the project I’m currently working on, I go to the next in queue. Only paying for a rush job brings your project to the top.

When you get my quote and accept it, you make your payment. Then, I reserve your place in my schedule.

You Have 30 Days to Try Out Your Sales Copy.

While I can’t guarantee specific results, I do give you one full month to try out your new sales copy. I will rewrite it or make changes to it up to three times during that month if you don’t get the results you think you should get.

However, if you do not follow my advice and use the copy exactly as I tell you to, that voids my obligations to you. I can only stand behind my copy if you use it as I intend for it to be used.

After one month, we’re done.

What Does It Cost?

The fee is $800 per page. A page is 8 ½" x 11” printed. My minimum fee is $3,000 for any project of any size.

If I give you a quote for 10 pages but end out writing 20 pages, you do not pay more! I often over deliver. Whatever I quote is the fee. Period.

In addition, you’re responsible for any out-of-pocket expenses if there are any. There usually are not.

The Type of Assignments I Accept.

Here’s How I Can Help You If You Can’t Afford My Copywriting Fees.

If you already have copy, I can analyze it and perhaps give it a few tweaks. I’ve actually helped people double, even triple their conversions by changing a single word! These critiques are valuable to you as a marketer.

I provide you with a very complete critique of your copy. I go over every word and detail of your copy, formatting and everything else that has to do with that particular document.

My fee for a critique is from $1,000 to $3,000, depending on the amount of copy. That fee is for one project and not a bundle of items.

I can give you fresh eyes. I can inject new thinking and keen ideas into your stale copy. I can give you a new hook or a hot headline, a new opening or a more effective guarantee or offer.

But I’ll be very honest with you about your copy. I will not sugar coat things. If it stinks, I’ll tell you so. I’m not in business to make friends. I’m in business to help you make money.

How We Work Together.

Send me the link to your sales material. Or, send me the material direct. Then, if I want to take on the project, I’ll send you a quote. I may offer you two or even three options. I’ll likely need more information. If so, I’ll give you a quick phone call or send you an email. I’ll expect you to reply to me in a timely manner because my time, like yours, is valuable.

The best thing to do is to fill out the request for a quote form. Just click the link below. I’m almost always booked up for two or three months. But I often have some time still available. If you’re smart, you’ll act quickly.

Your partner in success,

Susanna K. Hutcheson